Insights. Ideas. Implications.
Our focus is to create a stronger, empathic relationship between your brand and your consumers
by delivering insights, implications and actionable ideas communicated in a way
that will last longer than a PowerPoint or DVD.
Inspiration Starts Here.
Consumers should be the Inspiration of ideas…not the target of them.
Nobody wants to be the target of anything. But who doesn't want to be the inspiration of a thought or an idea or a product? HoundDog Consumer ImmersionTM is a proprietary customizable ethnographic process focused on empathic learning and truly "hunting down ideas."
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Depth Sessions.
Spending time with your consumers – within their natural lifestyle clusters –
where they live, work and play
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Empathic Shadowing.
Real-world observation of purchasing and consumption patterns.
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International Insights.
For many clients, the biggest opportunity for growth is in markets outside the US – where ethnography and empathic learning has yet to be developed. To that end, Idea Planet has trained partners in South & Central America, Europe, Asia and the Middle East to “hunt down ideas” our way.
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Consumer-Powered Thinking.
Our team of consumer and marketing experts design custom consumer-powered brainstorms that engage your
key constituents in an interactive, enlightening experience that matches your brand needs with your consumers'
wants and desires then delivers relevant, actionable solutions.
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Where Ideas Grow.
This is our idea playground. A place to talk. Listen. Observe. Learn. It's a brainstorm center. Your consumer's dining room.
Or living room. Or pantry. A place where ideas are discovered, planted, cultivated and grown.
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Core Value Alignment.
Aligning your brand’s core values with the core values that you
share with your consumers.
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Consumer Segmentation.
Full-service qualitative and quantitative identification of
consumer opportunities.
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Rhythm & Ritual Identification.
Identifying consumer rhythms and the potential for more
meaningful ritualistic experiences.
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Consumer Workshops.
Once our fieldwork is done, we work with your specific teams to "peel back the onion" and help ensure
that our insights can be applied to any and all facets of your business.
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Core Value Alignment.
Full service offerings from new brand development to product and packaging refinement and extensions.
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White Space Opportunities.
Identifying and defining strategic and innovation platforms within and outside your
existing product segments and usage occasions.
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Organizational Artifacts.
Our goal for every project is to deliver meaningful work that will live on long after our final presentation.
To that end, we work with you to customize and package our findings in ways
that are most effective to your organization.
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